A design registration is used to obtain protection for the features of shape, configuration, pattern or ornaments.
The design may consist of three-dimensional features, such as the shape or configuration of an article, or of two-dimensional features, such as patterns or ornaments.
The words “pattern” and “ornament” refer to something that is embossed, engraved or placed upon an article for the purpose of decoration.
Advantages of Design Registration
A design is what makes an article attractive and appealing. Hence, it adds to the commercial value of a product and increases its marketability.
When a design is protected, the owner i.e. the person or entity that has registered the design is assured an exclusive right against unauthorized copying or imitation of the design by third parties. This helps to ensure that the design of the products is exclusive to the owner and the customer can at once identify the design of the product as that of the owner.